Saturday 19 September 2009

The future of radio?

I've recently been checking out the competition. I've been listening to large amounts of community stations and internet radio programmes.And with very few exceptions, they've all missed the point. So many of them are purely doing a watered down version of commercial FM radio, with in some cases even worse presenters. I didn't realise this was possible, but believe me, it is.
For the new form of radio to survive, we need to be the innovators, not the followers. There are so many people in the market providing late night love songs or the best hits from the '80's, '90's and '90's, a concept invented in the 1980's by the hideous GWR (Great Western Radio) which ruined commercial radio.This boring format can be found anywhere, try something different.There's many untapped genres of music out there with a ready fan base waiting to be served. So let's serve them, and watch our audiences grow.

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